When Justin Bieber, the Canadian pop sensation, caught sight of Rolls-Royce’s awe-inspiring and exclusive 103EX concept, he knew he couldn’t settle for anything less – he had to make it his own.
The catch? Rolls-Royce had no intention of putting it up for sale. But as the saying goes, where there’s a will, there’s a way.
Armed with his limitless resources, Bieber took the path of those who can afford to dream big – he commissioned his very own rendition of the futuristic masterpiece, drawing inspiration from the striking 103EX.
Bieber’s journey led him to the doors of West Coast Customs, a renowned name in the world of car customization, famed for its role in the early 2000s reality TV show, Pimp My Ride.
Despite their extensive experience in crafting automotive works of art, the CEO and founder of West Coast Customs, Ryan Friedlinghaus, admitted that Bieber’s vision truly tested “the boundaries of the possible”.
To bring this vision to life, Friedlinghaus and his team commenced their work with a standard Rolls-Royce Wraith, which they ingeniously altered by reducing its length by 203mm and widening it by an astonishing 304mm.
Employing advanced scanning technology, the team meticulously captured a 3D rendering of both the exterior and interior of the donor car. This intricate digital model served as the foundation for the custom molds used to sculpt the Wraith’s new body kit, with a particular highlight being the unique wheel covers that give the illusion of the car gracefully floating on the road.
The exterior boasts a captivating two-tone finish, a combination of glossy silver and matte grey, while the interior underwent a lavish transformation with two-tone leather upholstery and a myriad of personalized stylistic elements, all harmonizing to create an atmosphere of sheer opulence.
The musical maestro within Bieber was also taken into consideration. A cutting-edge audio system was meticulously integrated, offering an auditory experience that would make him feel as if he were within the confines of a recording studio, even when commanding the road.
The culmination of this remarkable project spanned an impressive three years. When Bieber finally laid eyes on the finished masterpiece, aptly christened ‘Uriel’, words failed him. The grandeur and precision of the creation left him truly speechless.
Chad Utt, the operations manager at West Coast Customs, expressed the team’s sentiment, exclaiming, “This creation is mind-boggling, perhaps the most monumental project we’ve ever embarked upon in the automotive realm.”
While the exact cost of this bespoke masterpiece remains undisclosed, it’s worth noting that the base model, the Rolls-Royce Wraith, commands a starting price of A$645,000.
Given the magnitude of the customization and Bieber’s penchant for luxury, a seven-figure price tag for the final creation would hardly be surprising. But for ‘The Bieb’, affordability is unlikely to pose any concern.
In the end, Justin Bieber’s custom Rolls-Royce stands as a testament to the realm where artistic vision and automotive engineering converge. It’s a statement that, with the right blend of imagination and resources, even the most remarkable dreams can materialize – in this case, a dream that seems truly out of this world.
